Education Background
Ph.D., Marketing, Columbia University
M.Sc., Operations Research, London School of Economics and Political Science
M.Sc., Economics, Hong Kong University of Science and Technology
B.A., Management, Sun Yat-sen University
Research Field
Biography
Qitian Ren earned his Ph.D. in Marketing from Columbia University in 2018. His research focus encompasses digital marketing, creator economy, platform economy, recommendation algorithms, industrial organization, competitive strategy, and behavioral economics. His work has been published in top-tier academic journals such as Journal of Marketing Research and Marketing Science. He also serves on the Editorial Board of Marketing Science (2024-). Dr. Ren received several prestigious teaching awards such as Presidential Exemplary Teaching Award and Shenzhen Excellent Teacher Award.
1. "Consumer rational (in) attention to favorable and unfavorable product information, and firm information design.", Kinshuk Jerath and Qitian Ren, Journal of Marketing Research,58.2 (2021): 343-362.
2. "Advertising and Content Creation on Digital Content Platforms.", Qitian Ren, Marketing Science,43(4), 734-750,2024
3. "Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms", Qitian Ren, Marketing Science, Accepted,2024
4. "Consumer Search and Product Returns", Kinshuk Jerath and Qitian Ren, Marketing Science, Accepted,2024
5. "Catalyst or Curse: An Analysis of Fake Engagement on Digital Content Platforms", Qitian Ren, Working Paper, under review
