Education Background
Executive Master of Business Administration, The Chinese University of Hong Kong
Biography
As a participant, leader, and designer of Chinese e-commerce transformation from start-up to mobile Internet era, Liu Bo, who has the product thinking of digital intelligence, is one of the most influential academic enterprise executives in the field of contemporary Chinese digital marketing. Committed to making it easy to do marketing, Liu Bo can keenly gain an insight into the market changes of the mobile Internet era which enables him to lead business transformation as well as to business model innovation.
As a post-80s, Liu Bo is one of the youngest Vice Presidents of Alibaba group. Before becoming the current Head of Alimama business group, he successively held positions such as the Head of Taobao Marketing Department, the President of Taobao University, the Assistant President of Taobao, the General Manager of Tmall Marketing Department, the General Manager of Juhuasuan, and the General Manager of Tmall Operation Department, etc.
Since joining the company for 18 years, Liu Bo has been engaged in a number of Internet researches for a long time, covering various aspects such as market/brand/operation/product/user growth. As the pioneer in the brand digital intelligent marketing innovation, he created a number of industry-leading businesses, including Tmall China Cool , Tmall Heybox, Tmall Super Brand Day, and the restart and upgrade of Juhuasuan, etc. In particular, he was the commander-in-chief of the Group’s Tmall Double 11 Campaign for four consecutive years from 2017 to 2020, scientifically mobilizing the entire group’s business and resources, achieving a year-by-year increase in Double 11 sales, and promoting the optimization and adjustment of the organizational structure to achieve efficient linkage.
Moreover, Liu Bo insisted on the integration of learning and research, and the integration of knowledge and practice, developed the “Digital Intelligence Launching” system, the "DEEPLINK Methodology" system, and created business application product platforms like “Wanxiangtai” and “DMP System”. He has greatly promoted the development of digital intelligence in China's industry, innovated the model based on the unique digital scenario of the Chinese market, summarized Chinese experience and carried out Chinese innovation.
1. 2017 TED keynote speech: How Technology Changes Marketing
2. In 2020, published the article “Nine New Product Consumer Market Trends in 2021”, proposing that new consumer demand would give birth to new species, bring new market opportunities, and quickly reconstruct the whole consumer market, and that each new demand would become a golden track for brands to find new growth in the future.
3. In 2020, published the article “New Integration: Opening a New Era of Brand Digital Marketing Growth”
4. In 2020, published the article “Transformation and Choice: The E-commerce Transformation Way of Traditional Enterprises”
5. In 2021, published the article “White Paper on the Growth of Tmall Best New Brands”
6. In 2021, published the article “DEEPLINK Methodology System”
