The Teaching Case Study by Prof. Li Qi and Zhang Bohui’s Team Accepted by the Harvard Business School Publishing

Days ago, a teaching case study known as UBTECH: AI-Driven Humanoid Robots was accepted by the Harvard Business School Publishing. The case is written by a research team from the School of Management and Economics (SME), The Chinese University of Hong Kong, Shenzhen (CUHK-Shenzhen) under the leadership of Professors Li Qi and Zhang Bohui from SME, CUHK-Shenzhen and Zhang Letian from Harvard University, marking a breakthrough for SME in teaching case development.
About the Authors

Professor Li Qi
Assistant Professor, SME, CUHK-Shenzhen
Ph.D. in Management & Organizations, Cornell University
MPA, Harvard University

Professor Zhang Bohui
Executive Dean, SME, CUHK-Shenzhen
Director of the Center for FinTech and Social Finance at Shenzhen Finance Institute
Associate Director of Shenzhen Institute of Data Economy
About the Case Study

The case study takes UBTECH, a leading company in humanoid robots and intelligent service robots, as a research subject to delve into its AI-driven humanoid robot strategy, commercialization path, and market challenges. Led by Professors Li Qi and Zhang Bohui, the research team conducted in-depth research and analysis to systematically explain how UBTECH accurately positioned itself in the highly competitive tech sector and promoted the innovative development of humanoid robotics. They delved into UBTECH’s challenges and countermeasures during its market expansion. Rich in content and rigorous in logic, the case presents the development path and strategic choices of a Chinese tech firm in the era of artificial intelligence and embodies the Chinese wisdom in the development of hard and core technology to readers at home and abroad.

About the Harvard Business School Publishing
Harvard Business School Publishing is one of the most influential teaching case libraries in the world, featuring classic business case studies from various industries and fields worldwide, covering a wide range of disciplines, including corporate strategy, marketing, financial management, and organizational behavior. It is widely applied in teaching by top business schools in the world. The case studies accepted by the Harvard Business School Publishing after rigorous screening and review meet very high demands in their academic rigor, practical guidance, and teaching applicability.
