Two Studies on Digital Consumption
|
Time & Date
|
10:30 am
-
12:00 pm,
April
10,
2026
(Friday)
|
| Topic |
Two Studies on Digital Consumption |
| Time&Date |
10:30 am - 12:00 pm April 10, 2026 (Friday) |
| Venue | Room D604, Teaching Complex D Building |
| Speaker |
Chenshuo Sun Beijing Zhongguancun Academy |
| Abstract |
In this talk, the speaker will present insights from two recent academic papers that examine how digital technologies are reshaping consumer behavior and transforming the digital consumption landscape. The two papers are: 1) Chenshuo Sun, Zijun Shi, Xiao Liu, Anindya Ghose (2025) The Effect of Voice AI on Digital Commerce. Information Systems Research, forthcoming; 2) Chenshuo Sun (2025) How Does Pre-Populating Search Bars with Keywords Affect Online Consumer Behavior? A Field Experiment. Marketing Science. |
| Biography |
Chenshuo Sun is an Associate Professor at Beijing Zhongguancun Academy. His recent research focuses on AI and the digital economy. He received his Ph.D. from New York University and worked at the National University of Singapore as an Assistant Professor. His work has appeared in Management Science, Marketing Science, and Information Systems Research. |
