Qiang Zhang, Wenbo Wang and Yuxin Chen，“In-Consumption Social Listening with Moment-to-moment Unstructured Data: The Case of Movie Appreciation and Live Comments”, Conditionally Accepted at Marketing Science.
Qiang Zhang, Jun B. Kim, "Consumer Search and Choice under Limited Product Information"
Work in Progress
1. Qiang Zhang, Yi Zhao, "Modeling Dependence in Search Sequence: The Impact of Product Networks on Consumer Search and Purchase".
2. Qiang Zhang, Wenbo Wang, "Improving In-Stream Advertising with Video Content Analytics".