首页 > 师资力量 >  师资详情

Yoonho, JIN

助理教授

职位 : 助理教授

教育背景 : 欧洲工商管理学院市场营销博士、伦敦政治经济学院社会文化心理学硕士、首尔国立大学美学学士

研究领域 : 艺术与美学、感官营销、情绪与情感营销、社交媒体营销、创意营销、具身认知视觉下消费者行为、人工智能营销

学术著作

Job Market Paper

Jin, Yoonho and Amitava Chattopadhyay, “The Role of Blurry Backgrounds as Nudges Towards Riskier Options,”Revising for 3rdround of review at the Journal of Marketing


Working Paper and Manuscript in Preparation

1. Jin, Yoonho and Amitava Chattopadhyay, “The Effects of Glossy Versus Matte imagery on Purchase Decisions: The Mediating Role of Optimism and Risk,”Working paper available, being revised for submission to the Journal of Marketing Research

2. Jin, Yoonho and Amitava Chattopadhyay, “Instagrammably Visual: The Impact of Social Media Logos on Aesthetically-driven Consumption,”Manuscript in preparation (Target: Journal of Consumer Research)

3. Park, Jongwon and Yoonho Jin, “The Impact of Beauty Versus Hedonistic Priming on Consumers’ Moral Decisions,”Manuscript in preparation


Selected Works in Progress

1. Jin, Yoonhoand Amitava Chattopadhyay (2 Studies Completed), “The Impact of Surrealistic Versus Realistic Imagery on Consumer Decision Making”

2. Jin, Yoonho, Eunhwan Oh, Jaeeun Kim, and Jongwon Park (2 Studies Completed), “The Impact of Music Genre on Calorie Estimation”

3. Jin, Yoonho,Ange Kim, and Jongwon Park (1 Study Completed), “The Role of a Mystery Component in Prestige Brand Evaluation”

4. Jin, Yoonhoand Kuangjie Zhang (1 Study Completed), “Effects of Social Exclusion on Aesthetic Preference”