学术活动

2026年6月24日（周三）
10:00-11:30

Prof. Jay Barney

犹他大学

Periodically, a new technology emerges that has the potential to fundamentally alter the way business is done.  Examples of such technologies include the steam engine, telephones, personal computers, and the internet.  Artificial Intelligence seems to have this same business-altering potential.  However, technologies that have the potential for these kinds of profound effects tend to diffuse among firms in an economy fairly rapidly, if only because firms that fail to invest in these technologies run the risk of being left behind with a competitive disadvantage.  This suggests that the application of technologies like artificial intelligence, while likely to profoundly affect how a firm operates, are not—by themselves--likely to be a source of sustained competitive advantage.  Many believe that several attributes of AI suggest that this technology will not suffer this "competitive parity" equilibrium, including the idea that firms can develop their own proprietary AI technology, that firms may control proprietary datasets that can be analyzed with AI, and so forth.  This paper suggests that these various attributes of AI are not likely to be sources of sustained competitive advantage and that, if anything, some attributes of AI make it less likely for this technology, by itself, to be a source of sustained competitive advantages then other previous business-altering technologies.  None of this suggests that investing in AI is unimportant, and that AI in combination with other firm resources and capabilities cannot be a source of sustained competitive advantage.  It does suggest that AI, by itself, will rarey be a source of such advantage.   

Jay Barney是犹他大学Eccles School of Business的战略管理教授，并担任社会创业讲席教授。Barney教授于耶鲁大学获得博士学位，并获瑞典、丹麦和西班牙多所大学授予的荣誉博士学位。2025年，巴尼教授荣获罗森布拉特奖（Rosenblatt Award），该奖项授予犹他大学最杰出的学者。他关于竞争优势来源的研究被引用超过25万次，是全球被引用次数最多的战略管理学者之一。他是美国管理学会（Academy of Management）和战略管理学会（Strategic Management Society）的会士，曾担任北京大学、欧洲工商管理学院（INSEAD）、牛津大学赛义德商学院和哈佛商学院的访问学者，并为全球50多家公司担任顾问。他最近的著作聚焦于领导者如何推动组织文化变革。