数字内容市场中的合同、DAO 治理与衍生作品开发
发布时间：2026-09-22
9月
24
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时间和日期
|
2026-09-24 (星期四) 10:30 上午
-
12:00 下午
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| 标题 | 数字内容市场中的合同、DAO 治理与衍生作品开发 |
| 日期和时间 |
2026年9月24日 (周四) 10:30 - 12:00 |
| 地点 | 综合教学楼D604会议室 |
| 主讲人 |
范明教授 华盛顿大学 |
| 摘要 | Digital books are usually sold as licenses, not as copies. The platform that sells them also sets the rules for derivative works built on them, such as audiobooks and other authorized adaptations. Producing these derivatives requires substantial, relationship-specific investment that is sunk before the product reaches the market. If the platform can change the contract after the work is done, as Amazon’s audiobook exchange has done, developers face a hold-up problem. Tokenized distribution governed by a DAO can be an alternative. We build a model of authorized derivative development in digital content markets in which the governance regime differs along three dimensions: whether buyers can resell, how credible are the terms, and who holds the authority to set them. Our paper has some interesting results. First, when a platform can revise the derivative fee after the developer has sunk investment, developers invest less even if the platform later lowers the fee. Second, resale value attached to the original can protect the original market. When consumers expect to recover value by reselling the original, they are less likely to replace it with the derivative. Third, a platform may refuse to enable resale even though it could collect fees on secondary transactions because secondary fees create revenue but resale value reduces what current buyers are willing to pay. |
| 主讲人简介 | 范明教授，现任美国华盛顿大学福斯特商学院信息系统与运营管理系教授、英格索讲席教授。他是学术期刊 Production and Operations Management 的资深编辑，并于2023至2025年担任美国运筹学与管理科学学会（INFORMS）信息系统协会主席。范明教授本科毕业于南京大学, 在德克萨斯大学奥斯汀分校获得管理学博士学位。作为国际上最早从事互联网与电子商务研究的学者之一，其研究领域涵盖数字平台、电子商务、供应链管理、金融科技及区块链应用等。 |
