教育背景
新加坡国立大学信息系统博士
南京大学信息管理与信息系统学士
研究领域
个人简介
郭羽童于2023年在新加坡国立大学获得信息系统博士学位，并于2017年在南京大学获得信息管理与信息系统学士学位。她的研究探讨数字环境中（如电商平台、社交媒体、设备界面）的消费者行为和社交互动，擅长运用经济计量学和应用机器学习来进行非结构化数据分析（如视频、文本和音频）。她目前主要关注直播电商、社交电商中的内容营销以及生成式AI应用。
Publications
1. Peng, Xixian, Xinwei Wang, Yutong Guo, and Hock Hai Teo. "Do We Think Differently When Tapping the Screen or Clicking the Mouse? Effects of Computer Interfaces on Level of Construal." Information Systems Research (2025): https://doi.org/10.1287/isre.2023.0191
2. Guo, Yutong, Ying Zhang, Khim-Yong Goh, and Xixian Peng. " Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters' Cognitive and Affective Social Call-To-Actions." Production and Operations Management (2024): https://doi.org/10.1177/10591478241276131
3. Guo, Yutong, Chao Ban, Jiang Yang, Khim-Yong Goh, Xiao Liu, Xixian Peng, and Xiaobo Li. "Analyzing and Predicting Consumer Response to Short Videos in E-Commerce." ACM Transactions on Management Information Systems (2024): https://doi.org/10.1145/3690393
Working Papers
1. The Effects of Broadcasters’ Emotion Transitions on Viewers’ Gift-Sending Engagements in Social Mobile Live Streaming
2. Pure AI Streamers vs. Hybrid AI Streamers in Live-streaming E-Commerce: The Effects on Customer Engagement and Purchase Behaviors
3. More, Narrower, Deeper: How Do LLM-Based Social Bots Reshape Self-Disclosure on Social Media?
