教育背景
香港科技大学市场营销博士
香港中文大学市场营销硕士
香港科技大学信息系统学&市场营销双学士
研究领域
个人简介
洪伟萍教授是校长学者，国际市场营销期刊（IJRM）的共同主编。曾任职于新加坡国立大学，复旦大学。
1. "Creative Thinking Facilitates Perspective Taking",Yang, Zheshuai and Iris W. Hung,,120(2), 278–299,2021
2. "Leading IJRM on the path to prominence",Kannan, P. K., Hung, Iris W., Reinartz, Werner, and Stephen, Andrew ,,36(1), 1-2,2019
3. "Mirror, Mirror on the Retail Wall:Self focused Attention Promotes Reliance on Feelings in Consumer Decisions",Chang, H. Hannah and Iris W. Hung,,55, 4, 586-99,2018-8
4. “Effects of Self Relevant Perspective Taking on The Impact of Persuasive Appeals”,Hung, Iris W. and Robert S. Wyer Jr.,,40, 402 14,2014
5. “Lenses of the Heart: How Actor s’ Vs.Observers’ Perspectives Influence Emotional Experiences”,Hung, Iris W. and Anirban Mukhopadhyay,,38(6), 1103 15,2012
6. “Relaxation increases Monetary Valuations”,Pham , Michel T., Iris Hung and Gerald J. Gorn,,48(5), 814-26,2011
7. “From Firm Muscles to Firmed Willpower:Understanding The Role of Embodied Cognition in Self-Regulation",Hung, Iris W. an d Apa rna A. Labroo,,37(6), 1046-64,2011
8. “Shaping Consumer Imaginations: The Role of Self focused Attention in Product Evaluations",Hung, Iris W. and Robert S. Wyer, Jr.,,48(2),381-92,2011
9. "Difference s in Perspective s and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is Not Always Beneficial",Hung, Iris W. and Robert S. Wyer, Jr.,,46(3), 421-34,2009
10. "The impact of implicit theories on responses to problem-solving print advertisements",Iris W. Hung and Robert S. Wyer, Jr. ,,18(3) 223-235,2008
11. Visual and Verbal Processing Strategies in Comprehension and Judgment,Wyer, Robert S. Jr., Iris W. Hung and Yuwei Jiang,,18(4), 244-57 ,2008
12. “Further Consideration of Fundamental Issues in Visual and Verbal Information Processing: A Response to Commentaries”,Wyer, Robert S. Jr., Yuwei Jian g, and Iris W. Hung ,,18 (4), 276-80,2008
