教育背景
香港科技大学市场营销博士
香港中文大学市场营销硕士
香港科技大学信息系统学&市场营销双学士
研究领域
个人简介
洪伟萍教授现任职香港中文大学（深圳）经管学院市场学博士项目主任，深高金讲座教授，深圳数据经济研究院荣誉特聘教授，曾任国际市场营销期刊（IJRM）的2018-2021年的共同主编。曾任职于新加坡国立大学，复旦大学。她的主要研究方向为消费者判断与决策、利社会行为。
1. "The Growth Mindset of Beauty Promotes Risk-Taking Propensity and Behavior.",Natalie T. Faust and Iris W. Hung,,April,2025
2. "Randomized studies in China show that studying and promoting civic honesty needs to consider local norms." (https://www.nature.com/articles/s41598-025-87804-z),Iris W. Hung, Yuho Yiu, Sihan Wu, Dan Liu, Liman Wang, and Xiao Han,,15, 3710,2025
3. "The Color Gradation Effect: How Boundlessness Shapes Brand Attribute Judgments.",Chuang Wei, Wenjing Liu, and Iris W. Hung,,42,2025
4. "Beauty growth-mindset promotes prosocial and altruistic behavior." (https://www.nature.com/articles/s41598-024-82134-y),Iris W. Hung & Natalie T. Faust,,14, 30244,2024-12
5. "Job changing frequency and experimental decisions: A field study of migrant workers in the manufacturing industry.",Lingfang(Ivy) Li, Yuting Wu, Xun Zhu, Rongwei Chu, and Iris W. Hung,,Volume 85,2024
6. "Reflections from (Past) Editors" (Editorial),P. K. Kannan, Iris W. Hung, and Werner Reinartz,,38(4), December 2021, 805-6
7. "Creative Thinking Facilitates Perspective Taking",Yang, Zheshuai and Iris W. Hung,,120(2), 278–299,2021
8. "Leading IJRM on the path to prominence" (Editorial),Kannan, P. K., Hung, Iris W., Reinartz, Werner, and Stephen, Andrew ,,36(1), 1-2,2019
9. "Mirror, Mirror on the Retail Wall:Self focused Attention Promotes Reliance on Feelings in Consumer Decisions",Chang, H. Hannah and Iris W. Hung,,55, 4, 586-99,2018-8
10. “Effects of Self Relevant Perspective Taking on The Impact of Persuasive Appeals”,Hung, Iris W. and Robert S. Wyer Jr.,,40, 402 14,2014
11. “Lenses of the Heart: How Actor s’ Vs.Observers’ Perspectives Influence Emotional Experiences”,Hung, Iris W. and Anirban Mukhopadhyay,,38(6), 1103 15,2012
12. “Relaxation increases Monetary Valuations”,Pham , Michel T., Iris Hung and Gerald J. Gorn,,48(5), 814-26,2011
13. “From Firm Muscles to Firmed Willpower:Understanding The Role of Embodied Cognition in Self-Regulation",Hung, Iris W. and Aparna A. Labroo,,37(6), 1046-64,2011
14. “Shaping Consumer Imaginations: The Role of Self focused Attention in Product Evaluations",Hung, Iris W. and Robert S. Wyer, Jr.,,48(2),381-92,2011
15. "Difference s in Perspective s and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is Not Always Beneficial",Hung, Iris W. and Robert S. Wyer, Jr.,,46(3), 421-34,2009
16. "The impact of implicit theories on responses to problem-solving print advertisements",Iris W. Hung and Robert S. Wyer, Jr. ,,18(3) 223-235,2008
17. Visual and Verbal Processing Strategies in Comprehension and Judgment,Wyer, Robert S. Jr., Iris W. Hung and Yuwei Jiang,,18(4), 244-57 ,2008
18. “Further Consideration of Fundamental Issues in Visual and Verbal Information Processing: A Response to Commentaries”,Wyer, Robert S. Jr., Yuwei Jian g, and Iris W. Hung ,,18 (4), 276-80,2008
