教育背景
博士 市场营销 香港大学
哲学硕士 市场学 香港理工大学
学士 广告学 华南理工大学
研究领域
个人简介
邹雯莉是香港中文大学（深圳）经管学院市场营销助理教授。 邹教授在香港大学经济及工商管理学院获得市场营销博士学位，她的主要研究兴趣是消费者战略，包括人工智能和用户的交互，顾客拥挤管理，顾客关系管理等。
著作发表
1. Lili Wenli Zou, Ricky Y.K. Chan (2019), Why and When Do Consumers Perform Green Behaviors? An Examination of Regulatory Focus and Ethical Ideology, Journal of Business Research, 94, 113-127.
2. Lili Wenli Zou, Chi Kin (Bennett) Yim, Kimmy Wa Chan (2022), How Firms Can Create Delightful Customer Experience? Contrasting Roles of Future Reward Uncertainty, Journal of Business Research, 147, 477-490
基金：
国家自然青年科学基金(No. 7190217) : 顾客拥挤困境的管理：偶然相似性对顾客感知拥挤的缓和作用及其作用机制和边界条件, 180,000RMB, 2020.01-2022.12
Papers under Revision:
"Digital Resilience to Covid-19: Evidence from the Medical Aesthetics Industry", with Mengxin Li, Cheng Yi, and Harry Wang, Revise and Resubmit at Production and Operations Management.
"Customer Traffic and Customer Experience: Creating a Contrived Similarity to Address the Crowding Dilemma, with Chi Kin (Bennett) Yim", Revise and Resubmit at International Journal of Research in Marketing.
Working Papers & Work in Progress:
1. Politeness in AI-Human Communication: Evidence from AI-Based Facial Diagnosis Systems",with Mengxin Li, Cheng Yi, and Harry J. Wang.
2. Should AI Lie? Evidence from AI-Based Facial Diagnosis Systems", with Mengxin Li, Cheng Yi, and Harry J. Wang.
3. “The Value of Beauty: How Visual Design of Earnings Call Presentation Slides Influences Investor Behaviors", with Xinyu Zhu, Rui Shen, and Jian Zhang.
4. "React or Regulate: How Self-Construal Determines the Effect of Social Crowding on Immoral Behaviors", with Yunjia Chi, Fu'e Zeng, Michelle Andrews, Chenglu Wang.
5. "Social Crowding vs. Spatial Crowding: Differential Influences on Customers' Preference for Anthropomorphized Self-Service Technologies", with Chi Kin (Bennett) Yim and Echo W. Wan.
6. "Ambidexterity in Professional Services: Impact of Asymmetries between Service and Sales", with Chi Kin (Bennett) Yim, Kimmy W. Chan, and Helen H. Zhao
7. "Morality Salience and Anthropomorphism Preference", with Yoonji Shim.
