促进个体气候行动：以可持续交通为路径
发布时间：2026-04-16
4月
17
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时间和日期
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2026-04-17 (星期五) 10:30 上午
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12:00 下午
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| 标题 | 促进个体气候行动：以可持续交通为路径 |
| 日期和时间 |
2026年4月17日（周五） 10:30-12:00 |
| 地点 | 综合教学楼D504会议室 |
| 主讲人 |
Leonard Lee
新加坡国立大学 |
| 摘要 | As the world continues to combat against climate change, it is generally recognized that extensive car ownership imposes substantial societal costs, particularly in terms of land use inefficiency, economic burdens, and adverse environmental consequences. Moreover, car usage has a significant environmental impact, with land transportation accounting for approximately 20% of global carbon dioxide emissions (Bamberg and Rees, 2017). In this session, I would like to share the findings of two recent projects that examine factors and potential strategies that could reduce car ownership and usage, and encourage more sustainable forms of transportation, particularly public transportation and active mobility (e.g., walking, cycling). In the first project (Yuen et al., 2025), my collaborators and I found that perceived accessibility of public transport predicted the intention to give up car ownership, while an objective, spatial network-based metric (Public Transport Accessibility Level, PTAL) did not, underscoring the importance of incorporating perceptual factors into transportation policy to foster meaningful reductions in car ownership. In the second project (Salvo et al., working paper), through a longitudinal randomized controlled trial, we tested the hypothesis that introducing personalized feedback on the environmental impacts of a consumer’s mobility choices, along with low-carbon rewards, can reduce the carbon-intensity of those choices and spill over to pro-environmental beliefs and attitudes, paving the way for a scalable fintech solution that integrates personal carbon tracking with real-time transportation choices. |
| 主讲人简介 | Leonard Lee 为新加坡国立大学 Lloyd’s Register Foundation 讲席教授、Lloyd’s Register Foundation 公众风险认知研究所（IPUR）主任，同时任新加坡国立大学商学院市场营销学教授。其研究方向为情绪与认知因素如何影响消费者判断与决策，并将研究成果应用于医疗健康、可持续发展等公共政策领域。他本科毕业于新加坡国立大学，获计算机与信息科学学士学位；后于斯坦福大学获得计算机科学硕士学位；并在麻省理工学院斯隆管理学院获得管理学（市场营销方向）博士学位。他现任《Journal of Consumer Psychology》以及《Journal of Public Policy and Marketing》副主编。Leonard Lee曾担任《Journal of Consumer Research》（2015–2022）、《International Journal of Research in Marketing》（2014–2015）副主编，并担任《Journal of Consumer Research》《Journal of Marketing》《Journal of Marketing Research》《Marketing Letters》《Risk Sciences,》《Foundations and Trends in Marketing》等期刊的编委会成员。 |
