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Officer - International Recruitment and Programme Operations

Department: International Affairs Team

Job Description

This position focuses on supporting international undergraduate and postgraduate student recruitment, student conversion, international partnership project operations, and international student services for the School. Through systematic recruitment support, digital promotion, and partnership coordination, the role aims to enhance the School’s international brand visibility and improve the efficiency of international recruitment operations.

Key Responsibilities

Job Description

The appointee will support the School’s international undergraduate and postgraduate recruitment, partnership programme operations, and international student engagement. The role will contribute to the School’s international recruitment goals by supporting student conversion, digital recruitment initiatives, partnership coordination, and international student services.

Key Responsibilities

1. International Recruitment and Student Conversion

• Support the implementation of international undergraduate and postgraduate recruitment activities, including prospective student outreach, enquiry handling, application guidance, offer follow-up, admission confirmation, and pre-arrival support.
• Maintain regular communication with prospective students, offer holders, parents, and other key stakeholders through email, WhatsApp, Telegram, social media direct messages, and other communication channels.
• Support the operation of applicant and offer-holder communities by responding to enquiries related to admissions policies, application procedures, scholarships, visas, student life, and enrolment arrangements.
• Assist in planning and delivering recruitment events, including information sessions, online consultations, education fairs, social media live Q&A sessions, and other student engagement activities. Duties may include event planning, rundown preparation, speaker coordination, English-language hosting, on-site support, and post-event follow-up.
• Support the planning and delivery of international student engagement activities, including orientation, campus visits, student sharing sessions, and other initiatives that enhance international students’ sense of belonging and overall experience.
• Collect and consolidate market feedback, applicant enquiries, competitor information, and prospective student data to support recruitment analysis and strategy improvement.

2. International Partnerships and Programme Operations

• Support daily communication with overseas universities, education institutions, high schools, agencies, and other external partners.
• Follow up on international partnership projects and assist in identifying potential recruitment channels and collaboration opportunities.
• Assist with the preparation, circulation, filing, and follow-up of cooperation agreements, Memoranda of Understanding, and other partnership-related documents.
• Coordinate with internal departments to support the smooth and compliant implementation of partnership initiatives.
• Assist in receiving overseas partners, university representatives, school delegations, students, and families, including itinerary planning, meeting arrangements, campus tours, on-site coordination, and post-visit follow-up.

3. Digital Recruitment and Administrative Support

• Work closely with the School’s branding and communications team to provide recruitment insights, student stories, market feedback, and first-hand content materials.
• Assist in creating and updating recruitment-related content for overseas markets, including posters, short videos, programme guides, presentation slides, student stories, and social media materials.
• Support the publication of recruitment and student engagement content on platforms such as Instagram, TikTok, YouTube, and other relevant channels to enhance the School’s visibility in overseas markets.
• Assist in updating and maintaining international recruitment webpages, brochures, programme guides, and other external-facing materials to ensure accuracy, consistency, and timeliness.
• Provide administrative support during key recruitment periods, including application material organization, data consolidation, email notification, event support, and other operational tasks.
• Perform other duties as assigned by supervisors.

Qualifications and Requirements

• A master’s degree or above, preferably in international education, marketing, communications, business management, international relations, or a related discipline.
• Overseas study or work experience would be an advantage.
• Excellent command of written and spoken English, with the ability to use English as a working language for presentations, student consultations, partnership communication, and event support.
• Relevant experience in international student recruitment, education fairs, high school visits, international student services, partnership programmes, or higher education administration is preferred.
• Familiarity with major overseas social media platforms, such as Instagram, TikTok, and YouTube, including content formats, audience engagement, and basic platform operations.
• Basic content creation skills and familiarity with tools such as Canva, CapCut, or other graphic and video editing tools would be an advantage.
• Strong communication, coordination, project execution, and multitasking skills.
• Detail-oriented, responsible, proactive, and able to work effectively in a fast-paced, multicultural environment.
• Strong service mindset, cross-cultural communication skills, and the ability to work under pressure.
• Willingness to travel overseas when required.

职位说明

本岗位聚焦于学院国际本科及研究生项目的海外招生转化、国际合作项目运营与国际学生服务，通过系统化招生支持、数字化宣传及合作伙伴关系维护，助力提升学院国际品牌影响力与招生执行效率。

主要职责

1. 国际招生运营与转化管理

• 全流程招生支持：协助完成海外本科及研究生招生的执行工作，覆盖从潜在生源挖掘、咨询解答、申请指导、录取确认、新生迎新等，确保各环节顺畅衔接。

• 咨询与社群运营：通过邮件、即时通讯工具（WhatsApp/Telegram等）及社交媒体私信，建立与海外学生及家长的常态化沟通机制；运营申请者社群，及时回应政策疑问，增强信任感与入学意愿。
• 招生活动执行：协助策划并落实招生宣讲会、海外社交媒体平台（Ins/TikTok 等）直播答疑等活动，负责流程设计、嘉宾协调、现场英文主持及会后跟进，确保活动转化效果。
• 国际学生活动组织：协助策划并执行面向国际学生的线下活动，包括新生迎新、校园参观、海外招生活动等，提升国际学生的归属感与学院国际化服务水平。
• 市场反馈与数据洞察：协助收集海外生源市场需求、竞争对手动态及申请者反馈，定期整理潜在学生数据，为招生策略优化提供依据。

2. 国际合作与项目运营

• 合作伙伴关系维护：与海外高校、教育机构等保持日常联络，追踪合作项目进展，挖掘新招生渠道与合作机会。
• 协议与行政流程：协助合作协议、备忘录（MOU）及相关文件的起草、流转与归档，协调校内各部门确保合作事项合规、高效推进。
• 外事接待与互访：协助海外合作伙伴及高校代表的来访接待工作，包括行程规划、会议安排、校园参观及后续合作事项跟进。

3. 数字化宣传协助与行政支持

• 宣传内容协同：配合学院品牌部门，提供招生一线的素材与案例，协助制作面向海外市场的宣传海报、短视频及项目指南；在Instagram、TikTok、YouTube等平台协助发布招生内容或其他相关内容，提升学院曝光度。
• 信息资料维护：负责更新与维护官网国际招生板块、宣传手册及项目指南，确保对外发布信息的准确性与时效性。
• 招生季行政支持：在招生关键节点，协助完成申请材料的整理、数据汇总、通知发送及其他临时性行政事务，保障招生工作平稳运行。
• 其他任务：按时完成上级交办的其他工作。

任职资格与要求

• 教育背景：硕士及以上学历，国际教育、市场营销、传播、商务管理、国际关系等相关专业优先。有海外留学、工作背景者极佳。

• 语言能力：出色的英语听说读写能力，能将英语作为工作语言，独立完成英文宣讲、线上咨询、合作沟通及活动主持。

• 核心技能：
  • 具备海外招生、教育展组织、中学访问、国际学生服务或国际合作项目相关经验；
  • 熟悉 Instagram、TikTok、YouTube 等海外主流社交媒体平台的运营逻辑、内容生态及用户互动方式；
  • 具备基础新媒体运营意识及内容制作能力，熟练使用Canva、剪映/CapCut等工具进行基础图文与视频处理者优先；
• 优秀的团队协作、沟通协调、项目执行及多任务统筹能力；
• 责任心强，学习能力突出，能承受工作压力，适应海外差旅。

• 素质要求：工作细致严谨，具有极强的服务意识、跨文化适应力、亲和力及抗压能力。

Responsibilities:

The appointee will be responsible for providing administrative support for the admissions review process and general affairs related to postgraduate studies. Major duties include:

1.​ Monitoring the admission exercises of the postgraduate programmes offered by the school and conducting admission scrutiny at the school level;

2.​ Supporting the implementation of the Bachelor-Master’s Tracking Scheme, particularly in relation to postgraduate admissions procedures;

3.​ Coordinating and supporting school-level general affairs related to graduate studies and graduate students, such as inauguration and graduation ceremonies, collection and consolidation of postgraduate-related data, and other student-related initiatives and activities;

4.​ Performing other duties and ad hoc assignments as assigned by the team leader.

Requirements:

1.  A Bachelor’s degree or above;

2.​ 1-3 years post-qualification experience, preferably in tertiary institutions;

3.​ Excellent command of written and spoken English and Chinese;

4.​ Good team player with strong communication and interpersonal skills;

5.​ Proficiency in MS Office and the ability to apply AI tools to enhance work efficiency;

6.​ The ability to work under pressure and work overtime when necessary.

任职要求：

1. 本科3年以上，硕士1年以上工作经验，有高等院校或商学院MBA等中高管课程工作经验者优先；
2. 有传播推广、活动策划及招生录取工作经验者优先；
3. 较强的人际沟通和外联技能；
4. 良好的中英文能力，熟练使用Word\Excel\PPT\Photoshop等办公软件；
5. 能接受因工作需要而安排的加班和出差；思维敏捷，较强的学习能力，能够承受较大工作压力；
6. 具有良好的职业形象与职业规范，较强的服务精神和团队合作精神。

岗位职责：

1. 积极开拓各类招生渠道，持续维护渠道关系，确保其稳定高效运作；
2. 结合校内资源及校友学生活动，开发创新招生活动与宣传素材；
3. 协助开发新媒体招生路径，针对目标群体精准制定传播计划，提升招生信息触达率；
4. 协助支持其他各类线上线下招生活动；
5. 整理汇总各渠道转化数据以及消耗情况，定期优化招生策略；
6. 其他各类招生工作的支持，包括但不限于：

• 协助供应商商务付款流程确保合作顺利进行；
• 协助项目自媒体平台以及系统日常维护与更新；
• 协助支持广告投放，保障线上线下广告投放顺利进行；
• 协助支持招生考试顺利进行等；

     7.负责办公室内相关行政事务；

     8.完成上级安排的其它工作。